The 21-Day Challenge

21 cd editMost of us can negotiate the idea of a 21-day challenge. Heck, it’s only 3 weeks, not even a whole month, but 21 days is enough time to break a habit and make a lifestyle change. Did you know that taste buds recycle every 21 days as well? Committing 21 days to health, leads to a lifetime of reform, as prior foods you ‘couldn’t do without’ become distant memories,

I have sat with thousands of people over the years, who behind the conciliatory nods as I promote the value of a healthy diet, cannot obscure what I know they are really thinking. Relieved to have the excuse of family, work commitment, children, and the big one – lack of time, they continue to grin nervously while scoping the nearest exit.

It is important to understand that your body does not crave foods out of its desire to look good or be healthy. Your body is simply designed to adapt and survive. If you have a nutritional gap you crave your habitual quickest fix. High fat, sugary foods are calorically dense but temporarily satiating, leading to the inevitable crash. They are the root cause of obesity, heart disease, diabetes and other diseases.    

The problem is that if your daily routine consists of stopping by your local coffee shop to get your Triple Venti Caramel Macchiato Two Pump Extra Hot with Whip Cream and a Cheesecake Brownie, then when your energy level drops that is exactly what you will crave. Our bodies form habits quickly so when we fill the nutritional gaps during energy lapses with healthier foods, our bodies quickly crave those better choices. Poor diet is directly connected to energy levels; when lethargy kicks in we fill our faces in an attempt to alleviate symptoms, but what we really need is vitality only achievable through diet, exercise, and quality sleep.

I have not always eaten a healthy diet. In fact my diet was horrible. To justify it I would tell myself that I enjoy food way too much to limit myself the way those other people do. Since I changed my eating habits my diet has expanded greatly, and I can assure you that I enjoy my food infinitely more now than I ever did eating foods that were literally killing me.

Having said that, I understand that telling someone to just simply stop doing everything they are accustomed to, for the rest of their life is a lot to ask.

So let’s make it easy. Let’s focus on 21 days and don’t worry about the rest. As your energy increases, you lose weight, your mind clears, aches and pains disappear and you find yourself managing stress more easily. All you need is one small success to build on, and the rest will come naturally.


Lose Weight The Fast & Easy Way!

So, why another book on fitness, and more importantly, why another program? Aren’t there countless titles in the multi-billion dollar fitness industry that fit the bill? What makes this book, this program, so special?

These are all great questions to ask. Frankly, I’d be skeptical as well. These days, no matter where you turn, someone has the answer for a fat-free, muscular body. Americans are bombarded daily with dieting fads, miracle fat loss tips, and equipment that promises to make the pounds melt away in minutes-a-day. Unfortunately, thBook & Training Guiee opinions offered by your hair stylist, coworker, neighbor, or the self- proclaimed health experts you see hyping products on TV aren’t likely to help you achieve your fitness goals. Instead, you’ll probably end up feeling confused and frustrated with all the random, unsubstantiated, and often-conflicting information. This can make getting in shape seem impossible.
Recognizing there was a need for people to have a simple to understand guide to being fit, healthy, and pain free, I began writing this book, a project that I thought would take only few months to complete. That was over 10 years ago.

My original goal in writing this book was to put together a simple guide containing the necessary information people needed to help them sift through all the conflicting information about fitness. It turned into the only program in existence that combines fitness with anti-aging science, making it the perfect program for anyone who wants to turn back the aging clock, or have access to the ultimate sports performance protocol.

Within this book is the complete training guide I developed. It not only gives you a series of exercises, but also includes step-by-step life management practices that will make getting in shape, living a more balanced life, and turning back the aging clock easier than you ever imagined.

My approach doesn’t rely on a miracle diet, or a magic plant found only in the deserts of South Africa, or a celebrity-endorsed pill that makes body fat “disappear.” Instead, you will learn how to get the body you want and keep it through proper nutrition, cardiovascular exercise, weight training and a balanced lifestyle.

This program will help you modify your daily routine so that you can change your life. I have combined the knowledge gained from years of experience in the fitness industry and searched out the tools that really work. This program gives you the tools and support that you’ll need to achieve rapid results. And let’s face it, that’s what really keeps us all motivated: seeing and feeling the results!

Creating this book has been an enormous challenge and I am very excited to finally be sharing it with you. I am on a mission to help as many people as I possibly can with this program, and make it so that no ever has to be confused about how to simply live a healthy balanced life again.

For a limited time I am including with this book a FREE personal coaching session to help you get started. (regularly $130.00)

Can be by phone or in person here in Costa Mesa.

Only $19.95

The Protein Myth

I went to the LA Fitness Expo last weekend.  As I was walking around the show, I passed buy an area that was sectioned off in the middle of the expo for a lifting competition. There was a speaker on center stage who said something that caught my attention. He was talking about nutrition, specifically protein requirements. He said; “To build muscle I have consumed as much as 3 grams of protein per pound of body weight per day.” (Which is absolutely crazy!) He went on to say that he thought you could get the same results with only 1.5 grams per pound of body weight. (Still a bad idea)  This is a great formula for loosing bone density, stressing both liver and kidneys, and creating a long list of inflammatory issues.   Most people are surprised to discover that what personal trainers and other health care professionals have been taught in regard to protein consumption is simply wrong.    Personal trainers are commonly taught that a person needs to consume as much as 1 gram of protein per pound of body weight. You can check this with any of the top certification boards, fitness magazines, or your local gym. However, there is a fallacy regarding the amount and type of protein you need.  In 1914, the dairy industry commissioned Drs. Osborne and Mendel to do a study on rats.  This study was called the protein efficiency ratio, or PER.  In this study they gave different groups of rats single foods of eggs only, meat only, rice only and potatoes only.  These rats were weighed, and their size and growth rates were measured.  When the data was published, the meat and dairy industry used this data to support the contention that the amino acid pattern that is needed for a rat that grows to full size at 9 weeks is the same as a human that grows to full size in 20 years.

This same thinking has lead the meat and dairy industries to assert that you had to combine meat with another food, or rice with beans to get a complete protein.   The implication is, of course, there was something inferior about consuming rice only, or potatoes only. Somehow, you had to combine foods to get the complete protein. To this day the textbooks being used in our major medical universities where registered dietitians are trained still contain that original published data, which is used to tell you how much protein you need. This research was included in Francis Moore Lepay’s book, Diet for a Small Planet.  However, in her 10th year revised edition she stated, “I was quite wrong.”  She stated that increased study and research had led her to conclude it was much easier to get all your protein from rice only or beans only, etc.  It wasn’t necessary to combine the foods and that you only need about 35 to 55 grams of protein to build up the body.  She went on to state that basing our protein needs on eggs, cheese or meat is responsible for our current trends of cardiovascular disease, stroke, cancer, diabetes, and heart disease. This wave of avoidable illness stems from our having been told we must get our protein from eggs, fish, chicken or meat. At the same time, it has been known for decades that populations consuming high-protein, meat-based diets have higher cancer rates and lower life-spans (averaging as low as 30 to 40 years), compared to cultures subsisting on low-protein vegetarian diets (with average life-spans as high as 90 to 100 years).

You can have RESULTS, or you can have EXCUSES, BUT YOU CAN’T HAVE BOTH!

Myth: I don’t have time to exercise.

Fact: There are 72, 20 minute blocks of time in every day. If you set aside just two of them, you’ll have done 40 minutes of exercise . You can do that!

Training Tip:

If you do 20 minutes of cardio first thing in the morning when you get up you will ramp up your metabolism for the rest of the day. Plus you’ll feel energized and ready to tackle your work.

Many people claim that they don’t have time for cardio because they need to shower after. Since you can probably schedule most showers in the morning, you can plan your cardio for right when you get up, which is an excellent use of your time.